E-commerce platforms are a dime-a-dozen on the web, but none are quite as graceful as JadedPixel's Shopify. Rapid development (for a pre-holiday launch) was the name of the game, as well as having an easy-to-manage administration console.
Ken Rossi of Evolve Studios designed the original site for Surfers Supplies. He was helping them build their online presence, and an online store was an must-have for this South Jersey retailer. But there wasn't a whole lot of time to get things up and running with the holidays quickly approaching.
We Know HTML stepped in and suggested using Shopify, a Ruby on Rails driven e-commerce platform built by the dudes at JadedPixel. One of the coolest things about Shopify is that it's free until you use it. That is, unless you make a sale you don't pay a penny!
In less than 2 weeks, a functional store was ready to be populated with collections of products, and 'surfed' by potential customers!
It should be noted that Shopify is still a young and growing product. Because of this, some features are still missing. Some things, like advanced taxation tables and shipping by price (rather than weight), and a full API for loading products aren't available...yet. The JadedPixel team is working hard to roll out these features to make Shopify a more robust service.
Developing with Shopify is a dream, despite some of the technical shortcomings it has in its youth. We look forward to seeing it become an even more powerful tool that we can offer our clients!